Once upon a time, a year went by faster than we could say 'HDNA'. But luckily we have numbers – and as we all know, they don't lie. We have been measuring our work for a number of years now, in our own way, of course: With KPIs that are as unique as we are.
2024 has been intense, surprising, and full of developments. Now it's time to look back, pause and smile. We might even find out what the past year has taught us about ourselves. By the way, HDNA is the name of our new, unique way of working. If you want to know more about it, get in touch.
That was our 2024
35 projects completed
ouch, something must have happened, we usually finish 20% more in a year
3 breakthrough innovation projects
ushering in a new era of AI-based services and offerings
+21% inbound lead ratio
and still completely stunned, we do actually measure this
1 single irresistible offer
finally launched our unique HDNA program to streamline digital product development
7 meetups hosted
now with interesting keynotes and, as usual, good food, nice people and great conversations
+4200 kilometres by airplane
but at least we still made 9 out of 10 trips by train, not airplane
3 new enterprise clients
leaving our mark on the insurance, chemistry and industrial automation industry
-2 direct competitors
sorry about that, guys - we would have found it better to continue competing with you
2% pro-bono work
invested in activities for the greater good (and should have gotten a prize for it)
1 departing companion
moving on to new challenges, wishing you all the best in Dubai!
0 power outage
we have learned to not use half a dozen raclette grills at the same time
0 company cars
and still not willing to change this – we do ride bikes, though
210% collaborators
oh dear, that increases our annual costs for Figma & MIRO considerably
What remains?
2024 has taught us one thing: change is not only inevitable – it is the fuel that drives us. Our projects, our clients and, above all, our team show that we are on the right track. But as always, the best is yet to come. 2025 has just begun, and we are ready to write the next chapter. And who knows – maybe we'll surprise ourselves with our own numbers again.
Stay tuned, follow us and be part of the journey. Here's to a great 2025!